Located in the centre of the Xàbia Bay, the Beach: Playa del Arenal is the town's main tourist centre and undoubtedly the most well-known and popular beach visited by bathers due to its fine sand and shallow water.
Acclaimed for its extensive leisure and gastronomy offer, this town district has undergone major growth in recent years.
In its northern end, there was a major Roman settlement, where the Parador de Turismo de Xàbia is now located. Along the promenade, there is an entertainment-shopping complex which is the zone's major focus of activity during the entire year which is especially popular during the Summer season.
The Summer nights at the Arenal Beach are extraordinarily lively and festive because it is the traditional recreational area where young people meet in its select pubs and leisure establishments. This district is clearly Xàbia’s most Cosmopolitan zone, its major leisure and local cuisine facilities make it an essential place to visit and the temptation to return here will be irresistible.